Turn co-workers
into performing teams.

Teams don’t fail because they lack skills.
They fail because voices go unheard, conflict goes underground, and dialogue never happens.

Start here: The Assertive Spark Newsletter

Practical tips to coach your team into creating a workplace people thrive in.

I'm Andreea Rotaru
I help C-level executives turn co-workers into performing teams

At the heart of my work is emotional assertiveness

— the missing link in leadership and team performance.

It’s not about being louder. It’s about being clearer.
It’s not about avoiding conflict. It’s about transforming it into creativity.
It’s not about skills alone. It’s about courage, clarity, and connection.

This is the foundation of every program I deliver — whether with executive teams or individuals.

👉 [Learn more about Emotional Assertiveness]

Who I work with

Teams

Executive and project teams who need stronger dialogue, healthier conflict, and better feedback to perform at their best.

Individuals

A guided journey of self-awareness and integration, blending Emotional Assertiveness, Perceptual Development, and personality insight.

Need a first spark?
Free Guide: Difficult Conversations Made Easier
Practical tools to speak with clarity, calm, and courage.
[Download Free Guide]

Testimonials

I was impressed by how she used her coaching approach to understand our needs and help us unveil the unspoken ones.

Andreea's core strength as a trainer is that she works in a brilliant way with participant's emotions, creating a psychological safety environment, where people are willing to express themselves in a genuine way and to start working with their own identified challenges.

Andreea developed and strengthened an unique way to align company's, managers' and participants' development needs, so all parties benefit. The partnership with Andreea helped my company create meaningful development experiences for my colleagues so I am grateful I met her.

SORIN, L&D MANAGER

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About me,
Andreea Rotaru

With 13+ years in leadership development and international certifications in emotional intelligence, team coaching, and perceptual development, I help leaders and teams ignite the spark that turns silence and conflict into performance.

I’ve worked with executives, project managers, and professionals across industries — always with the same focus: creating courageous dialogue and lasting transformation.

👉 [More about me]

Turn co-workers into performing teams.

Teams don’t fail because they lack skills. They fail because voices go unheard, conflict goes underground, and dialogue never happens.